Entinology (Pty) Ltd Trademark Use Guidelines
1. Proper Use of Trademarks
- As Adjectives: Always use Entinology trademarks as adjectives, followed by the generic name of the product or service. E.g., “Entinology software solutions” not just “Entinology.”
- Avoid Pluralization or Possession: Do not pluralize or make possessive the trademark. Incorrect: “Entinologies products”, Correct: “Entinology’s range of services.”
2. Formatting and Style
- Distinction: Set the trademark apart from surrounding text by using capital letters, bold, italic, or a different typeface. For example, Entinology or Entinology.
- Consistency: Use the trademark in the same style every time. If you have a logo, ensure it’s used consistently across all media.
3. Use of Symbols
- ™ or ®: Use the ™ symbol next to unregistered trademarks or the ® symbol for registered trademarks. This helps in asserting your claim over the mark.
- Placement: Place these symbols either directly after the trademark or in a footnote if space is an issue.
4. Attribution
- Acknowledgment: Include an attribution statement on materials where the trademarks are used, like “Entinology is a trademark of Entinology (Pty) Ltd.”
5. Prohibited Uses
- No Modifications: Do not alter, distort, or modify the trademark or logo in any way (e.g., changing colors, adding elements, or creating composite marks).
- No Generic Use: Avoid using the trademark in a way that might suggest it has become a generic term for the type of product or service.
- No Unauthorized Use: Do not incorporate the trademark into other names, slogans, or as part of another business’s identity without explicit permission.
6. Online and Domain Use
- Domain Names: Do not use Entinology in domain names unless authorized. For example, www.entinology.com should be the official site, not similar variations by third parties.
- Social Media: Ensure social media handles or profiles do not imply affiliation with or endorsement by Entinology without consent.
7. Advertising and Promotional Use
- Product Endorsement: When mentioning Entinology in advertisements, ensure it doesn’t imply that the product or service is endorsed by Entinology unless there’s an official endorsement.
- Comparative Advertising: If used in comparative advertising, ensure it’s done fairly and clearly to avoid confusion or misleading consumers.
8. Licensing and Third-Party Use
- Control Quality: If licensing the trademark to third parties, maintain strict quality control to ensure the trademark’s reputation is upheld.
- Agreement: Any third-party use should be through a written agreement where terms of use, quality control, and trademark protection are clearly defined.
9. Enforcement
- Monitoring: Regularly monitor for misuse or infringement of the trademark.
- Action: Take appropriate legal action against unauthorized or improper use that could dilute or tarnish the brand.
10. Additional Considerations
- Educate: Train employees on these guidelines to ensure consistent and correct trademark usage.
- Documentation: Keep records of trademark usage, especially in marketing materials, for potential legal proceedings.
Official Branding
Contact us for other versions.
Transparent
Black and White
