ANNUAL WORKSHOP · MULDERSDRIFT · GAUTENG
Build the business you cannot yet afford.
Multiply revenue. Multiply capability. Not payroll.
In two practical days, turn AI into role-based sales, marketing, product, operations and executive support – and leave with working tools built around the time-wasting problems in your own business.
14–15 September 2026 · Maximum 20 delegates · Two hands-on days
Roelof Vermeulen
Founder · Author · AI Implementation Specialist for SMEs and Enterprise Project Teams
50
important AI and business questions answered
WORKING TOOLS
configured for daily use
FREE BOOK
for every delegate
NO CODING
required
STOP BUYING HYPE. START BUILDING CAPACITY.
What would you add to your business if salaries were not the obstacle?
Want a sales expert? Let’s build one. Need a marketing team? Let’s create one. Want better decisions, sharper products and less operational drag? Assemble the AI roles that make it possible.
01
Your AI sales expert
Prepare stronger proposals, research prospects, handle objections and give every salesperson better support before the next call.
02
Your AI marketing team
Turn one good idea into campaigns, content, customer messages and offers that match your market.
03
Your executive committee
Build role-based advisers for strategy, finance, operations, marketing, risk and customer insight.
04
Your product studio
Find customer problems worth solving, test commercial ideas faster and shape profitable products or services.
05
Your market-intelligence desk
Analyse competitors, customer signals and market gaps to find a sharper position and earn more influence.
06
Your operations support team
Convert repeated admin, reporting, follow-ups and knowledge searches into practical daily workflows.
BRING YOUR STAFF, NOT ONLY YOUR STRATEGY
Turn good employees into AI-multiplied employees.
Your best employee does not need to become ten people. They need ten digital specialists working beside them.
Send the people who know your customers, systems and daily frustrations. They will learn to create role-based support, protect business knowledge, solve problems faster and become internal AI champions.
+ Get more value from the salaries you already pay
+ Reduce the owner bottleneck without losing control
+ Give staff expert support for unfamiliar tasks
+ Introduce responsible rules for AI use
ONE EMPLOYEE + THE RIGHT AI ROLES
Customer researcher · Proposal writer · Data analyst · Marketing planner · Process designer · Quality challenger
More capability. No extra payroll.
THE COMMERCIAL OUTCOME
Three ways AI can change the economics of your SME.
01
Create new revenue
Use AI to uncover customer problems, generate commercially useful ideas and turn the strongest into products, services and offers.
02
Win more attention
Build clearer positioning, stronger content and more consistent sales follow-up without needing a large agency team.
03
Release capacity
Reduce repetitive work, retrieve business knowledge faster and give people more time for customers, judgment and growth.
FREE, PAID OR SIMPLY UNNECESSARY?
Know what to use, what to pay for and what to avoid.
AI subscriptions can become an expensive drawer full of unused tools. Match tools to real needs, start free where it makes sense and pay only when the commercial return justifies it.
Compare value, limits and risk
Avoid duplicate subscriptions
Control access and business data
Measure time and money recovered
Before buying another AI tool, ask:
1. Which costly problem does it solve?
2. Who will use it every week?
3. Can a free tool prove the value first?
4. What measurable result justifies the fee?
If the answer is vague, keep your card in your wallet.
A WORKSHOP, NOT A LECTURE
Two days from scattered interest to practical implementation.
Bring your laptop or tablet, real business questions and the processes that waste your time. You will work on your own organisation throughout the programme.
DAY 01
Find the money and design the workforce
Map the business from product and customer to delivery and operations
Identify valuable AI and automation opportunities
Discover customer problems that could become new offers
Design your executive committee and role-based specialists
Use structured brainstorming and scoring to improve decisions
DAY 02
Build the tools and make adoption real
Create reusable role instructions, prompts and workflows
Build tools for repetitive, time-wasting problems
Select a sensible free and paid AI tool stack
Set guardrails for data, quality, cost and accountability
Leave with a focused 30-, 60- and 90-day plan
THIS IS WHAT COMES HOME WITH YOU
Not a notebook full of theory. A business-ready AI starter system.
01
Your 50 priority questions answered
02
A role-based digital workforce designed for your business
03
Reusable role cards, prompts and decision templates
04
At least one working automation or daily-use tool
05
A practical AI cost and tool-selection framework
06
Your own 30-, 60- and 90-day implementation plan
INCLUDED: Every delegate receives a complimentary copy of Roelof’s latest book, “EPM AI – for Startups and SME’s”
YOUR FACILITATOR
Practical business experience, not recycled AI theatre.
Roelof Vermeulen
Roelof is the founder of Entinology, an entrepreneurial and digital marketing specialist, an author of five books on AI, transformation and project delivery, and the creator and recognised authority in Entrepreneurial Project Management.
His nearly 30 years of delivery experience spans banking, financial services, insurance, telecommunications, technology and education. He shares practical methods to reduce wasted effort, avoid unnecessary software costs, create role-based AI teams and identify commercial opportunities.
“I want every delegate to leave knowing what AI can do for their business on Monday morning — and with the tools already started.”
FIRST WORKSHOP · LIMITED-SEAT PRICE SQUEEZE
Bring one decision-maker — or multiply the value across your team.
Normal price: R12,950 per delegate. First-workshop price: R9,950.
BOOK BY 20 AUGUST 2026 · PAY ONLY R8,955
10% early-registration saving for individual bookings.
1–2 delegates
First-workshop price
R9,950
per delegate
3 delegates
Save 10%
R8,955
per delegate
BEST TEAM VALUE
5 delegates
Save 15%
R8,457.50
per delegate
10 delegates
Save 20%
R7,960
per delegate
20 delegates · Save 30% · R6,965 per delegate
Discounts are calculated from the R9,950 first-workshop price. Discounts are not cumulative; the highest applicable saving applies.
14 - 15
SEPTEMBER 2026
MULDERSDRIFT · GAUTENG
One annual workshop. Twenty places. A year of lost opportunity is rather more expensive than a seat.
Physical venue included. Exact details will be provided to confirmed delegates. Bring an internet-capable laptop or tablet, charger and the logins you need to work.
PRACTICAL DETAILS
Before you book.
Seats are confirmed only after payment and written confirmation from Entinology. Full booking terms will be supplied during registration.
SME owners, founders, managers, team leaders and employees responsible for sales, marketing, product development, operations, customer service, administration or business improvement.
No. The workshop focuses on practical, role-based use of AI. Bring an internet-capable laptop or tablet and be ready to work on real business needs.
Yes. Subject to the full terms, a delegate may carry the ticket to the next equivalent workshop date within 12 months.
Yes. A ticket may be transferred when Entinology receives written notice at least 14 calendar days before the workshop. For this event, that date is 31 August 2026.
Use any Reserve my place button to email billing@entinology.com with your name, company, contact number and number of delegates. Entinology will confirm availability and payment instructions in writing.
THE ANNUAL SME AI GROWTH & AUTOMATION WORKSHOP
Stop asking whether AI will change your business.
Spend two days deciding how — then leave with the people, tools and plan to begin.
14–15 September 2026 · Muldersdrift, Gauteng
billing@entinology.com · entinology.com
Entinology (Pty) Ltd · Registration 2024/494071/07
billing@entinology.com · entinology.com
Entinology (Pty) Ltd · Registration 2024/494071/07