Policies, Terms and Conditions

Entinology (Pty) Ltd

Website: www.entinology.com

Operator: Entinology (Pty) Ltd

Governing law: Republic of South Africa; POPIA, ECT Act, CPA, and GDPR where applicable

Effective date: 8 June 2026

Last updated: 9 July 2026

Questions or requests: management@entinology.com

Entinology (Pty) Ltd (“Entinology”, “we”, “us”, or “our”) is committed to protecting the privacy and personal information of every person who visits, uses, or interacts with www.entinology.com (the “Website”) or engages with our services.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information. It is written in plain language and sets out your rights as a data subject under applicable South African law and, where relevant, the European Union General Data Protection Regulation (GDPR).

By using this Website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

Entinology is a South African EPM-AI delivery advisory firm founded by Roelof Vermeulen. We specialise in AI-driven project delivery, the Golf Estimation Method, role-based AI implementation, executive keynote speaking, masterclasses, certifications, and the EPM-AI Diagnostic.

Registered name: Entinology (Pty) Ltd

Country of registration: Republic of South Africa

Principal contact: Roelof Vermeulen

Email: management@entinology.com

Website: www.entinology.com

This policy is governed by and must be read in conjunction with the following legislation:

•       Protection of Personal Information Act 4 of 2013 (POPIA), the primary South African data protection legislation, which regulates the processing of personal information by responsible parties.

•       Electronic Communications and Transactions Act 25 of 2002 (ECT Act), governing electronic communications and consumer protection in electronic transactions.

•       Consumer Protection Act 68 of 2008 (CPA), where applicable to consumer relationships.

•       General Data Protection Regulation (EU) 2016/679 (GDPR), applicable to the extent that we process personal information of individuals located in the European Economic Area.

We collect personal information only where necessary and proportionate to the purpose for which it is collected.

4.1 Information You Provide Directly

•       Contact information: name, email address, telephone number, and organisation name provided via contact forms, booking requests, or direct communication.

•       Enquiry and booking information: details of services requested, preferred dates, event details, and any specific requirements you communicate to us.

•       Payment information: where applicable, billing name and address. We do not store card numbers or payment credentials directly; these are processed by third-party payment processors.

•       Communication content: the content of emails, messages, or other correspondence you send to us.

•       Survey and feedback information: responses to any surveys or feedback forms we may issue.

4.2 Information Collected Automatically

•       Technical data: IP address, browser type and version, operating system, referral URL, and pages visited on the Website.

•       Usage data: time spent on pages, links clicked, and navigation patterns, collected via analytics tools.

•       Cookie data: information stored in or accessed from cookies placed on your device. See Section 9 for our full Cookie Policy.

4.3 Information From Third Parties

•       LinkedIn and social media: if you interact with us via LinkedIn or other platforms, we may receive information consistent with your privacy settings on those platforms.

•       Event platforms: if you register for a webinar or live session through a third-party platform such as LinkedIn Events or Zoom, those platforms may share registration information with us.

We process personal information for specific, defined purposes and do not process it in a manner incompatible with those purposes.

5.1 Service Delivery and Contract Performance

•       To respond to enquiries, process bookings, deliver keynote presentations, workshops, masterclasses, certifications, and advisory services.

•       Legal basis: performance of a contract or pre-contractual steps at your request.

5.2 Communication and Relationship Management

•       To communicate with you about your enquiry, booking, or engagement with Entinology.

•       To send you information about upcoming sessions, new services, or publications where you have consented or where we have a legitimate interest.

•       Legal basis: consent or legitimate interest.

5.3 Marketing and Content Distribution

•       To send newsletters, event invitations, or updates about our work where you have opted in or where we have an existing relationship.

•       You may withdraw consent or opt out at any time. See Section 15.

•       Legal basis: consent or legitimate interest.

5.4 Website Operation and Improvement

•       To monitor, maintain, and improve the Website and user experience.

•       To analyse traffic and usage patterns using anonymised or aggregated data.

•       Legal basis: legitimate interest.

5.5 Legal Compliance and Protection

•       To comply with applicable legal obligations including POPIA, the ECT Act, and applicable tax and financial legislation.

•       To protect the rights, property, or safety of Entinology, our clients, or the public.

•       Legal basis: legal obligation or legitimate interest.

Under POPIA, we process personal information on the following grounds:

•       Consent: where you have given specific, informed, and voluntary consent to the processing.

•       Contractual necessity: where processing is necessary to fulfil a contract with you or to take steps at your request prior to entering a contract.

•       Legal obligation: where processing is required to comply with a legal obligation.

•       Legitimate interest: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

We do not sell, rent, or trade your personal information. We share personal information only in the following circumstances:

7.1 Service Providers and Operators

•       Email and communication platforms such as Google Workspace or similar.

•       Website hosting and analytics providers.

•       Payment processors for billing purposes.

•       Event and webinar platforms such as LinkedIn Events and Zoom.

These parties are required to process personal information only on our instructions and in accordance with applicable data protection legislation.

7.2 Legal Disclosure

We may disclose personal information where required to do so by law, court order, or regulatory authority, or where we reasonably believe disclosure is necessary to protect our rights, your safety, or the safety of others.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of our business, personal information may be transferred to the relevant third party. We will notify you of any such transfer where required by law.

Entinology operates primarily in South Africa but serves clients and audiences internationally. Where we transfer personal information to recipients outside South Africa, we take reasonable steps to ensure that appropriate safeguards are in place consistent with POPIA Section 72 and, where applicable, GDPR Chapter V.

Where we use cloud-based services hosted outside South Africa such as Google Workspace, those services are subject to their own data protection frameworks which we assess for adequacy prior to use.

9.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites function correctly, remember your preferences, and collect analytics information.

9.2 Cookies We Use

•       Essential cookies: necessary for the Website to function. These cannot be disabled without impairing Website functionality.

•       Analytics cookies: used to understand how visitors interact with the Website. We use tools such as Google Analytics for this purpose. Data collected is anonymised where possible.

•       Preference cookies: used to remember your settings and preferences across sessions.

•       Marketing cookies: used to track visits and measure the effectiveness of marketing activity. These are only placed with your consent.

9.3 Your Cookie Choices

You may manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the Website. Where required by law, we will request your consent before placing non-essential cookies.

Under POPIA and, where applicable, the GDPR, you have the following rights regarding your personal information:

•       Right of access: you have the right to request a copy of the personal information we hold about you.

•       Right to correction: you have the right to request that we correct any inaccurate or incomplete personal information.

•       Right to deletion: you have the right to request that we delete your personal information, subject to legal retention obligations.

•       Right to object: you have the right to object to the processing of your personal information for direct marketing purposes at any time.

•       Right to restrict processing: you have the right to request that we restrict the processing of your personal information in certain circumstances.

•       Right to data portability (GDPR): where applicable, you have the right to receive your personal information in a structured, commonly used, machine-readable format.

•       Right to withdraw consent: where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

•       Right to lodge a complaint: you have the right to lodge a complaint with the Information Regulator of South Africa or, where the GDPR applies, with the relevant supervisory authority in your jurisdiction.

To exercise any of these rights, please contact us at management@entinology.com. We will respond within the timeframes required by applicable law (30 days under POPIA; one month under GDPR, extendable to three months in complex cases).

We retain personal information only for as long as is necessary for the purposes for which it was collected, or as required by applicable law:

•       Client and engagement records: retained for seven years from the date of the last engagement, consistent with South African tax and commercial law requirements.

•       Enquiry and contact records: retained for two years from the date of last contact, unless a contract or ongoing relationship arises.

•       Marketing and mailing list data: retained until you unsubscribe or withdraw consent, or for a maximum of three years from your last interaction with us, whichever is sooner.

•       Website analytics data: retained in aggregated or anonymised form. Individual-level data is not retained beyond 26 months.

•       Legal and compliance records: retained for the period required by the applicable legal obligation.

When personal information is no longer required, we securely delete or anonymise it.

We implement reasonable technical and organisational measures to protect personal information against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:

•       Use of secure, encrypted email and cloud storage services.

•       Access controls limiting personal information to authorised personnel only.

•       Regular review of data handling practices and service provider security standards.

•       Secure deletion procedures for personal information no longer required.

Despite these measures, no transmission over the internet or electronic storage system is completely secure. In the event of a data breach that is likely to result in harm to you, we will notify you and the Information Regulator as required by POPIA Section 22.

Our Website and services are directed at business professionals and are not intended for use by persons under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it promptly.

Our Website may contain links to third-party websites, platforms, and resources including LinkedIn, Amazon, and other sites. This Privacy Policy applies only to our Website. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information to them.

We may use your email address or contact information to send you information about our services, upcoming sessions, new publications, and other content we believe may be of interest to you, where you have consented or where we have a legitimate interest based on an existing relationship.

Every marketing communication we send will include a clear and easy mechanism to unsubscribe or opt out. You may also opt out at any time by:

•       Clicking the unsubscribe link in any marketing email.

•       Sending a written request to management@entinology.com.

We will action all opt-out requests within five business days.

The Information Regulator is the supervisory authority responsible for enforcing POPIA in South Africa. If you believe we have not handled your personal information in accordance with this policy or applicable law, you have the right to lodge a complaint with the Information Regulator.

Website: www.inforegulator.org.za

Email: inforeg@justice.gov.za

Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or operational requirements. When we make material changes, we will update the Last Updated date at the top of this document and, where appropriate, notify you by email or through a notice on our Website.

Your continued use of our Website or services after any changes constitutes acceptance of the updated Policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information, please contact us:

Name: Roelof Vermeulen

Title: Founder and Information Officer, Entinology

Email: management@entinology.com

Website: www.entinology.com

WhatsApp: +27 83 499 5112

Jurisdiction: Republic of South Africa

This section applies to all paid engagements and products offered by Entinology (Pty) Ltd through www.entinology.com, and is governed by the Consumer Protection Act 68 of 2008 (CPA) and the Electronic Communications and Transactions Act 25 of 2002 (ECT Act), to the extent applicable.

19.1 Consulting Engagements, the EPM-AI Diagnostic, and Programme Engagements

These services are booked, not purchased instantly, and are confirmed only once a signed agreement and deposit are received.

•       All engagements require a signed agreement and a 50% deposit before work begins or a date is confirmed.

•       Programme engagements require a minimum of 30 days lead time.

•       Deposits are non-refundable once a date has been confirmed and preparation work has commenced, except where Entinology cancels or is unable to deliver.

•       Cancellations by the client made more than 30 days before a confirmed programme start date will be refunded the deposit less any costs already incurred on the client’s behalf.

•       Cancellations made within this window are not eligible for a refund of the deposit, though Entinology will make reasonable efforts to reschedule where possible.

•       The balance of any fee is payable on delivery or per the terms set out in the signed agreement, whichever is stated.

•       If Entinology is unable to deliver a confirmed engagement for reasons within its control, the client will receive a full refund of amounts paid for that engagement, or the option to reschedule at no additional cost.

19.2 EPM-AI Certifications and Other Digital Products

Certifications and any other product purchased directly online through www.entinology.com are digital products delivered electronically.

•       Once access credentials, course materials, or certification content have been delivered or access has been granted, the purchase is final and non-refundable. This reflects the nature of digital content, which cannot be returned once accessed.

•       In line with Section 44 of the ECT Act, the right to cancel an electronic transaction within the standard cooling-off period does not apply once the consumer has expressly agreed to immediate access to digital content and acknowledged that this waives the cooling-off right. This acknowledgement will be presented and must be accepted at checkout.

•       If a purchase is made in error and no access has yet been granted, contact management@entinology.com within 48 hours of purchase for a full refund.

•       Where a certification requires attendance on scheduled cohort dates, the lead-time and cancellation terms in Section 19.3 apply to those dates.

•       Where Entinology is unable to provide access to a purchased digital product due to a technical or administrative fault on our part, the client will receive a full refund or replacement access at no additional cost.

19.3 Keynotes and Masterclasses

Keynotes and Masterclasses are fixed-price, direct-purchase products booked instantly through checkout, with full payment collected at the time of booking. No deposit or signed agreement is required.

•       A minimum lead time of 14 days applies between booking and delivery date.

•       Cancellations by the client made more than 14 days before the confirmed date receive a full refund.

•       Cancellations made within 14 days of the confirmed date are not eligible for a refund, though Entinology will make reasonable efforts to reschedule where a suitable date is available.

•       If Entinology is unable to deliver a confirmed Keynote or Masterclass for reasons within its control, the client will receive a full refund or the option to reschedule at no additional cost.

19.4 How to Request a Refund

All refund requests must be sent in writing to management@entinology.com, stating the product or engagement, the date of purchase or booking, and the reason for the request. Approved refunds will be processed to the original payment method within 10 business days.

Entinology does not supply physical goods. All products and services are delivered electronically or in person as follows.

20.1 Digital Products (Certifications, Downloadable Materials)

•       Access credentials, login details, or download links are delivered by email to the address provided at checkout, typically within 24 hours of successful payment.

•       It is the client’s responsibility to provide a correct and monitored email address at the time of purchase.

•       If access has not been received within 48 hours, contact management@entinology.com before initiating a payment dispute.

•       Digital access remains available for the period stated on the relevant product page at the time of purchase.

20.2 Keynotes, Masterclasses, and Consulting Engagements

•       These are delivered in person or via video conference, on the date and format confirmed at booking (for Keynotes and Masterclasses) or agreed in a signed engagement agreement (for Consulting and Programme Engagements).

•       For Keynotes and Masterclasses, a confirmation of date, time, location or platform, and any pre-session logistics will be sent by email shortly after checkout.

•       For Consulting and Programme Engagements, confirmation is sent once the deposit and signed agreement have been received.

20.3 International Clients

Entinology serves clients internationally. Digital product delivery timelines in Section 20.1 apply regardless of location. Time zone coordination for live sessions is agreed directly with the client during booking.

This Policy was prepared for Entinology (Pty) Ltd and is effective as of the date stated at the top of this document. It is governed by the laws of the Republic of South Africa.

Entinology | entinology.com | management@entinology.com